There was a point in history, you know, the 70's, when chicks had bra bonfires and resisted proper hygene in order to fight for their right to be sexual! I believe when ads first began appearing with sexualized women, some of these sexual feminists (womyn?) were pleased that they finally were recognized as sexual creature, not a sexual object.
however, they soon learned it was quite the opposite. Yes, these ads flaunted women's sexuality, but far from the empowering images these womyn expected. Instead, most ads are designed to portray females as nothing more than sexually charged bodies, or in some cases, body parts (i.e : ass and boobs) whose only thoughts were to seduce men, and keep their men happy by having a perfect figure, face, hair, etc. Often ads contain clips of women, instead of speaking, using only their body to attract a sexual partner. This leads to many, many problems for women, who are forced to believe that they are only useful as a sex toy for men, as opposed to an intellectual, individual being.
more girls suffer from serious eating disorders, that 1 out of 7 are predicted to die from, than ever before. plastic surgery rates have soared as women attempt to achieve the flawless, airbrushed faces seen on magazine covers. Every other advertisement on T.V is for some weight loss miracle band or diet pills, which women are slowly becoming addicted to. and, if that wasn't enough, studies found that weight loss ads in magazines are most likely to be found next to columns on satisfying a man. therefore, subliminally teaching these poor teenage girls that their existance is not just to please a man, but that in order to please a man, you must acquire a ridiculously unnatainable body shape. it's no wonder that once girls hit puberty, their self worth levels plumett while guys remain static.
Increasingly in music nowadays, the lyrics pertain to no more than getting laid and it's not uncommon to find lymmerics that completely dehumanize women, and insist that they are nothing but a prize for the most G rapper. And, far too often, you can find chicks are all over this music, memorizing the words, singing along, and going to the concerts to obsess over the thrice shot, coke snorting, sex fiend who serenades them with lyrics that reiterate how worthless they are.
not that female music artists are much better. like the ads on T.V. and in the magazines, they take a submissive, yet seductive stance within their music, which is often about needing a man. however, there are a few acts that model female empowerment, such as Lady GaGa and her darker, artistic, and perhaps insane approach to pop music. still overtly sexual, but more empwering and unpredictable. in fact, her hit Poker Face, is actually about her fantasizing about being with a women every time she was in bed with her boyfriend. I feel as if those 1970's bra burning womyn would find her act to their liking.
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